Why doesn't Sensor Tower list its prices?

It's built for enterprise clients with custom needs across market intelligence, ad intelligence, and audience data, so pricing is quoted per contract rather than published as a fixed tier. That's a legitimate model for that kind of product, but it means you can't compare cost without a sales call.

Is Sensor Tower overkill for basic App Store keyword research?

For that specific task, likely yes. Sensor Tower is built to answer market-level questions with a large data platform behind it. If keyword popularity and difficulty for your own metadata is the whole job, a dedicated research tool answers it faster and at a fraction of the likely cost.

Can I get an estimate of Sensor Tower's App Store ASO pricing before contacting sales?

Not from their own site. If you want to compare cost before a sales conversation, tools with published pricing, including ASOGrade, AppTweak, and MobileAction, let you see the number upfront.

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ASOGrade vs. Sensor Tower

Enterprise market intelligence versus a self-serve keyword research tool

You're already paying for a tool.

Then you know the numbers matter. This is the research half on its own, without the tracking and campaign tooling you may not be using.

Sensor Tower is a mobile market-intelligence platform built for enterprise clients: Store Intelligence, Ad Intelligence, Audience data, Web Insights, and more, plus its own Gen AI product and MCP server for programmatic access. It's aimed at competitive intelligence across an entire market, not a single app's keyword research.

The comparison here is unusual because Sensor Tower doesn't publish self-serve pricing at all. Their own pricing page states plainly that plans are customized for each customer through a sales conversation, so there's no tier or dollar figure to weigh against ASOGrade's $14.99/month the way you can with other tools.

What this approach does well

Sensor Tower's strength is breadth: market share estimates, competitor download and revenue estimates, ad creative intelligence across networks, and audience overlap data that go well beyond what any single-app keyword tool measures. Teams doing market sizing, investment research, or competitive strategy at a portfolio level use it for exactly that reason.

The platform is built for analysts and growth teams who need to answer how a whole category is moving, not just what to put in a keyword field.

Where it falls short

There's no public price to compare, no self-serve signup, and no way to try a keyword lookup before a sales call. For a developer who wants to check 100 keywords this afternoon, that's a real barrier regardless of what the eventual contract costs.

Sensor Tower's estimates are modeled from a mix of panel data and other signals rather than a single direct feed like Apple Search Ads demand for the App Store specifically, which is a different kind of number for a different kind of question — market sizing versus whether a word will rank.

Its scope is built for teams evaluating a market, not for the specific, recurring task of scoring a keyword list before a metadata update.

Where ASOGrade fits

If what you actually need is App Store keyword popularity and difficulty before writing metadata, ASOGrade answers that in seconds at a fixed $14.99/month, with the price visible before you sign up for anything.

ASOGrade doesn't do market sizing, ad intelligence, or competitor revenue estimates, and isn't trying to. If those are what you need, Sensor Tower's breadth is the right tool and the sales conversation is worth having.

Some teams use both: a market-intelligence platform for strategy and a focused research tool for the recurring keyword-scoring work, because the two answer different questions at very different price points.

Frequently asked questions

Why doesn't Sensor Tower list its prices?: It's built for enterprise clients with custom needs across market intelligence, ad intelligence, and audience data, so pricing is quoted per contract rather than published as a fixed tier. That's a legitimate model for that kind of product, but it means you can't compare cost without a sales call.
Is Sensor Tower overkill for basic App Store keyword research?: For that specific task, likely yes. Sensor Tower is built to answer market-level questions with a large data platform behind it. If keyword popularity and difficulty for your own metadata is the whole job, a dedicated research tool answers it faster and at a fraction of the likely cost.
Can I get an estimate of Sensor Tower's App Store ASO pricing before contacting sales?: Not from their own site. If you want to compare cost before a sales conversation, tools with published pricing, including ASOGrade, AppTweak, and MobileAction, let you see the number upfront.

Other comparisons

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