ASOGrade vs. Other ASO Approaches

Honest, category-level comparisons between ASOGrade and the alternatives — no made-up competitor claims, just a clear read on what each approach actually delivers.

Four common ways to handle ASO

ASOGrade vs. Guessing on InstinctInstinct is fine for a first guess and expensive for a metadata slot. Every field you fill without a demand number is a slot you cannot measure.You're picking keywords on instinct.Read comparison
ASOGrade vs. DIY SpreadsheetsA spreadsheet holds the list but can't tell you which terms are winnable — that number has to come from the live ranking set, and it changes daily.You're doing the research by hand.Read comparison
ASOGrade vs. Full ASO SuitesThen you know the numbers matter. This is the research half on its own, without the tracking and campaign tooling you may not be using.You're already paying for a tool.Read comparison
ASOGrade vs. Hiring an AgencyWorth being able to check their shortlist yourself before it becomes your metadata for the next release.Someone else is doing this for you.Read comparison

Approach comparison matrix

How five approaches to App Store keyword research compare
Approach	First action	Time per batch	Data source	Typical cost
Instinct	Write words that describe the app	5 minutes	None (guesswork)	$0 (high opportunity cost)
Spreadsheet	Manual lookup in App Store	2–4 hours	Manual / free limits	$0 (significant time)
Full suite	App setup, verification, tracker config	30–60 minutes	Mixed / estimated models	$79–$300/mo
Agency	Discovery call & retainer contract	1–2 weeks turnaround	Agency tooling suite	$500–$5,000/mo
ASOGrade	Paste 100 keywords & read scores	Under 10 seconds	Apple Search Ads demand	$8.25–$14.99/mo

Related guides & solutions

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