Does ASOGrade include rank tracking?

No. ASOGrade scores keywords for research purposes — it does not track your app's current ranking position for those keywords over time. If you need daily rank tracking, a full ASO suite includes this. ASOGrade is the research pass before the metadata update, not the monitoring after it.

Is the keyword data in ASOGrade from the same source as in ASO suites?

ASOGrade's popularity score comes directly from Apple Search Ads demand signals — the same data Apple uses for ad pricing. Some full suites use the same source; others use proxy models. Ask your suite provider what their popularity score represents.

Should I cancel my ASO suite and switch to ASOGrade?

Only if you're primarily using the suite for keyword research and not using rank tracking, review management, or reporting features. If you use the full feature set, the suite's value justifies the price. If you're paying for features you don't use, the research-only approach is cheaper.

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ASOGrade vs. Full ASO Suites

The keyword research pass versus the everything tool

You're already paying for a tool.

Then you know the numbers matter. This is the research half on its own, without the tracking and campaign tooling you may not be using.

If you're already paying for a full ASO suite, you know the numbers matter — you're already investing in data to improve your App Store results. The question is whether you're using the full feature set you're paying for, or whether you primarily need the keyword research component.

Full ASO suites — products like AppTweak, Sensor Tower, and MobileAction — are comprehensive platforms that bundle keyword research, rank tracking, review management, competitor monitoring, ad campaign analytics, and reporting dashboards. They price for the full bundle.

What this approach does well

A full ASO suite provides everything in one platform: keyword scoring, your app's current ranking positions for every keyword, automated alerts when rankings change, a review inbox with response tools, Apple Search Ads campaign performance data, and shareable reports.

For teams doing active rank tracking — monitoring dozens of keywords daily across multiple apps and markets — the suite's tracking and alerting features are genuinely valuable and not replicated by a pure research tool.

For agencies managing multiple clients, the multi-app management, white-label reporting, and team seat features of a full suite are practical necessities, not luxuries.

Where it falls short

Full suites start at roughly $79/month and run to about $300/month at the top tiers. If you primarily need the keyword research pass — scoring candidates before a metadata update — you're paying for rank tracking, review management, ad analytics, and reporting features you may not use.

The comprehensiveness of a full suite can also create overhead. Onboarding requires setting up your app, verifying it, configuring storefronts, and learning the dashboard before you can run your first keyword lookup. For a developer who needs to research keywords for a single update, the setup cost is real.

Full suite keyword data quality varies by provider and is often not directly from Apple's Search Ads demand signal — some use proxy models based on download estimates or third-party panels that introduce noise.

Where ASOGrade fits

ASOGrade is the keyword research half of the stack, without the tracking and management features. The first action is pasting a keyword list — no app setup, no verification, no storefront configuration first.

If you're already using a full ASO suite, ASOGrade is not a replacement — it's a complement for the research phase. Some practitioners use a dedicated research tool for the deep pre-update research pass and their suite for ongoing monitoring.

If you're not tracking rankings daily, don't manage reviews at scale, and don't need the reporting features, ASOGrade at $8.25-14.99/month covers the research workflow at a fraction of suite pricing.

Frequently asked questions

Does ASOGrade include rank tracking?: No. ASOGrade scores keywords for research purposes — it does not track your app's current ranking position for those keywords over time. If you need daily rank tracking, a full ASO suite includes this. ASOGrade is the research pass before the metadata update, not the monitoring after it.
Is the keyword data in ASOGrade from the same source as in ASO suites?: ASOGrade's popularity score comes directly from Apple Search Ads demand signals — the same data Apple uses for ad pricing. Some full suites use the same source; others use proxy models. Ask your suite provider what their popularity score represents.
Should I cancel my ASO suite and switch to ASOGrade?: Only if you're primarily using the suite for keyword research and not using rank tracking, review management, or reporting features. If you use the full feature set, the suite's value justifies the price. If you're paying for features you don't use, the research-only approach is cheaper.

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