App Store Keyword Research by Storefront

The same keyword scores differently in every market. These guides cover all 109 App Store storefronts — market tier, primary search language, and what to expect from demand and difficulty in each.

Major markets

The highest-volume storefronts, and the most competitive.

All other storefronts

Mid-tier and emerging markets — often dramatically lower keyword difficulty for the same search intent.

Storefront strategy & tier classification

Tier 1: Major Markets

Markets with highest search volume and deepest competition (US, GB, DE, JP, CN). Target keywords with difficulty below 55–60 for established apps, or prioritise high-intent long-tail phrases.

Tier 2: Mid-Tier Markets

Strong purchasing power with 10–25 point lower keyword difficulty than the US (CA, AU, FR, IT, ES, BR, KR). Highest ROI for secondary English metadata and first-phase local language translations.

Tier 3: Emerging Markets

Fast-growing smartphone markets with minimal ranking barriers (IN, ID, VN, NG, MX, TR). Ideal for testing keyword candidate sets and capturing organic volume with early market authority.

Related localization & keyword guides

Research keywords across all 109 storefronts

Score any keyword for popularity and difficulty in any storefront. Paste 100 ideas and read the numbers — no install required.

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