Find keywords your competitors are missing.
The right keywords turn searches into downloads. See which ones you're missing, and how many people are already typing them, in under a minute.
3 free keywords · No credit card required
"Found 15 keywords I never would have thought of. Downloads up 2× the next month."— Indie developer, productivity app
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The same number advertisers bid on, scored across all 109 markets.
App Store Search lift
- Keywords scored
- 10K+Keywords scoredin every App Store market
- Apps growing
- 100+Apps growingwith better keywords
- App Store markets
- 109App Store marketsevery storefront covered
"Found 15 keywords I never would have thought of. Downloads up 2× the next month."
"The competitor teardown alone is worth the price. I could see exactly why my rival was ranking above me."
"I updated my keyword field with 3 terms ASOGrade flagged as low-difficulty. Impressions doubled in 10 days."
"Worth it just to stop wasting keywords on searches nobody makes. The difficulty score is brutally honest."
"Checked the same keyword across 20 markets in under a minute. Found three countries where I could actually rank."
Is there a free trial or free plan?
Yes — you get 3 free keywords when you sign in, no credit card required. Upgrade anytime to track unlimited keywords across all 109 App Store markets.
How is this different from a full ASO suite?
A suite does rank tracking, reviews, ad campaigns and reporting, and charges you for all of it. ASOGrade does keyword research only. Paste your keywords, see how many people search them and how hard they are to rank for, then decide what to use. If you need rank tracking and campaign management, get a suite.
What are popularity and difficulty?
Popularity shows how many people search a keyword on the App Store, on Apple's own 0–100 scale — the same number advertisers bid on, not a guess worked backwards from chart positions. Difficulty shows how hard it is to reach the top spots for that keyword. Both update daily.
Can I see which keywords a competitor ranks for?
Yes. Paste their App Store link and you get every keyword they rank for, each scored for popularity and difficulty. An established app usually returns around a hundred.
Can I check the same keyword in several countries?
Yes. Look at one country at a time, or use the all-store view to compare your list across all 109 App Store markets at once.
Do I need a published app?
No. Scores belong to the keyword and the country, not to your app, so you can research your name, subtitle and keyword field before you launch.
Where does the data come from?
Popularity comes straight from Apple Search Ads on its own 0 to 100 scale. Difficulty is calculated from the apps currently holding the top spots for that keyword.
What is ASO?
ASO stands for App Store Optimization. It means choosing the words in your app name, subtitle and keyword field so that your app shows up when people search the App Store. ASOGrade tells you which words to choose.
Ready to find your best keywords?
- Your first scores in under a minute
- All 109 storefronts included
- Cancel anytime, no contract