Which storefronts should I localize for first?

Start with secondary English storefronts (UK, CA, AU), then check major tier-1 markets with high purchasing power and lower difficulty than the US (DE, FR, JP, KR).

Do keyword difficulty scores differ between storefronts?

Yes, substantially. Because difficulty reflects local ranking competitors, a term with 70 difficulty in the US might have a difficulty of only 35 in Brazil or Germany.

109 storefronts

International App Store Optimization Across 109 Storefronts

Evaluate keyword demand and difficulty per country before paying for translations

The problem: Deciding which countries to bother with

The fix: The same keyword is scored separately in every storefront, so you can see where a term is cheap before you pay a translator.

The US storefront is not the only market

The US App Store is by far the most crowded and expensive market to rank in. Difficulty scores in the US are typically 15–25 points higher than in Europe, Latin America, or Asia for the same intent.

Many English-speaking markets (UK, Canada, Australia, Ireland, New Zealand, South Africa) require zero translation effort but offer significantly easier ranking opportunities.

Localizing metadata into German, French, Spanish, Japanese, or Portuguese often yields a much higher ROI per character than fighting entrenched US incumbents.

Data-driven storefront prioritization

Score your core keywords across multiple storefronts simultaneously to see where local search volume exists.

Check whether English keywords carry sufficient demand in bilingual markets (e.g. Netherlands, Sweden, Singapore, UAE) before commissioning full localizations.

Avoid spending localization budgets on markets where search demand for your specific category is negligible.

How ASOGrade solves this

Toggle between 109 country storefronts with a single click in ASOGrade.
Evaluate local Apple Search Ads demand signals and local competitor difficulty per storefront.
Export tailored keyword sets for each target locale to deploy in App Store Connect.

Frequently asked questions

Which storefronts should I localize for first?: Start with secondary English storefronts (UK, CA, AU), then check major tier-1 markets with high purchasing power and lower difficulty than the US (DE, FR, JP, KR).
Do keyword difficulty scores differ between storefronts?: Yes, substantially. Because difficulty reflects local ranking competitors, a term with 70 difficulty in the US might have a difficulty of only 35 in Brazil or Germany.

Ready to solve this for your app?

Join indie developers scoring App Store keywords by demand and difficulty across 109 storefronts.

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