Where do the best App Store keyword ideas come from?

The highest-converting keyword ideas usually come from competitor user reviews (what words real people use to describe their problems) and competitor subtitles (the specific 30 characters your competitors chose to index).

How many keyword ideas should I research at once?

We recommend gathering 50 to 100 raw ideas in a single ideation pass. Scoring them in bulk gives you a broad distribution of demand and difficulty to choose the best 20-30 terms.

100 per batch

How to Find High-Value App Store Keyword Ideas

Turning raw ideas, competitor terms, and review language into a scored candidate list

The problem: Finding keywords worth targeting

The fix: Paste up to 100 raw ideas in one go — names, competitor terms, review language — and every one comes back with real Apple Search Ads demand.

Why keyword ideation feels overwhelming

Most developers start with a blank page or a handful of generic category terms. When you look at broad terms like 'fitness tracker' or 'habit app', the competition feels insurmountable, but finding specific alternatives is tough without data.

Brainstorming in isolation leads to choosing keywords that describe your technical architecture rather than what users actually type when they need a solution.

Without a high-volume batch lookup, you end up checking 3-4 words, getting tired, and settling for whatever came to mind first.

The multi-source ideation approach

Collate raw keywords from five distinct sources: competitor names and subtitles, user reviews describing pain points, App Store auto-complete suggestions, adjacent feature names, and category synonyms.

Dump all 50-100 raw ideas into a single batch without filtering early. Let the demand scoring separate the signal from the noise.

Separate your keywords by search intent: discovery (what is this category?), comparison (alternatives to X), and direct utility (how do I do Y?).

How ASOGrade solves this

Paste your entire raw list — up to 100 keywords at a time — into ASOGrade.
Every single keyword is scored against live Apple Search Ads demand data on a 0–100 popularity scale.
Sort by popularity to immediately see which phrases have real user traffic and discard the dead ends.

Frequently asked questions

Where do the best App Store keyword ideas come from?: The highest-converting keyword ideas usually come from competitor user reviews (what words real people use to describe their problems) and competitor subtitles (the specific 30 characters your competitors chose to index).
How many keyword ideas should I research at once?: We recommend gathering 50 to 100 raw ideas in a single ideation pass. Scoring them in bulk gives you a broad distribution of demand and difficulty to choose the best 20-30 terms.

Ready to solve this for your app?

Join indie developers scoring App Store keywords by demand and difficulty across 109 storefronts.

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