How to Uncover What Keywords Competitors Rank For
Reverse-engineer any App Store URL and extract scored keyword sets in seconds
The problem: Seeing what competitors rank for
The fix: Paste any App Store link and read the keyword set that app appears for, each scored. Take the ones worth having straight into your list.
Competitors have already done the testing for you
Established competitors have spent months or years testing metadata variations and running Apple Search Ads campaigns.
Their visible rankings in App Store search reveal which queries Apple considers them relevant for.
By tearing down 3-5 top rivals, you can uncover dozens of niche and long-tail terms you never would have thought of on your own.
Conducting a competitor keyword audit
Look past the obvious direct rivals; examine adjacent tools and indirect competitors solving the same core problem.
Analyze the 30-character subtitle of each competing app — this is their highest-priority secondary keyword target.
Identify 'gap keywords': terms where a competitor ranks between #10 and #30 with weak relevance, where a focused app could easily jump ahead of them.
How ASOGrade solves this
- Paste any public App Store product URL into ASOGrade.
- Instantly retrieve up to 50 keywords the competitor ranks for, complete with live popularity and difficulty metrics.
- One-click add the highest-value, winnable terms directly into your active keyword list.
Frequently asked questions
- Can I inspect any app on the App Store?
- Yes. You can paste the App Store URL of any published iOS or macOS app across all 109 supported storefronts.
- Do I need my own published app to spy on competitors?
- No. You don't even need an App Store account or a registered app ID. You can research competitor keywords before writing your first line of code.
Other ASO solutions
- How to Find High-Value App Store Keyword IdeasTurning raw ideas, competitor terms, and review language into a scored candidate listLearn more
- Finding Winnable App Store KeywordsTargeting high demand with low difficulty — the only quadrant worth your charactersLearn more
- International ASO Across 109 StorefrontsEvaluate keyword demand and difficulty per country before paying for translationsLearn more
- Fast App Store Keyword Research in Seconds, Not HoursScore 100 keywords in a single batch with instant cached resultsLearn more
- Affordable App Store Keyword ResearchThe research pass on its own — no bloated dashboards, no $300/mo agency feesLearn more
Ready to solve this for your app?
Join indie developers scoring App Store keywords by demand and difficulty across 109 storefronts.
Start researching now