App Store Keyword Research: Greece

Greece has a meaningful App Store market with moderate difficulty for Southern European terms.

Greek localisation also covers Cyprus.

Greece rewards a second pass. Volume is real but competition has not caught up with it, so terms that are locked in the major storefronts are often still open here.

1. Build the candidate list in Greek. Translating an English list is the common mistake. Pull the terms from Greece App Store listings and from what competitors put in their subtitle, because Greek search habits rarely map word for word onto English ones.
2. Score for popularity in this storefront specifically. Popularity is calibrated per storefront, so scores here read lower than the US for the same term without meaning less. Judge candidates against each other in Greece, not against your home market, and treat 25 as the floor.
3. Check difficulty. Filter to difficulty below 50. This market carries meaningful volume with consistently less competition than the major storefronts, which is the whole reason to work it.
4. Write the metadata for Greece. The same Greek metadata is indexed in 2 storefronts, so a term you add here is working in all of them. Score your list in the largest of those before you commit the 100 characters.

• App Name, 30 characters. Your brand plus the single highest-demand term you can defend in Greece. This field carries the most ranking weight of the three, so it takes the term you most want and can plausibly reach, not the one with the biggest popularity score.
• Subtitle, 30 characters. Two or three secondary terms in Greek. It is indexed and it is also the line a searcher reads before deciding to tap, so it has to survive being read as a sentence by a Greek speaker.
• Keyword field, 100 characters. This storefront uses a non-Latin script of its own. Enter keywords in that script rather than transliterating them, and check the character count in App Store Connect rather than assuming Latin-script density. Never repeat a word already used in the name or subtitle; those are indexed already, and the field is the one place where a wasted character is a term you could have had.

Writing Greek metadata for Greece is not a single-market decision. The same 100 characters are indexed in 1 other storefront, where the same terms carry different demand and, more usefully, different difficulty. A term that is closed in Greece is frequently open in the smaller markets on this list, and it costs nothing extra to rank there.