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ASOGrade vs. Astro

A native Mac app with rank tracking versus a browser-based research tool

You're already paying for a tool.

Then you know the numbers matter. This is the research half on its own, without the tracking and campaign tooling you may not be using.

Astro (tryastro.app) is a native macOS application for App Store keyword research: install a DMG, sign in, and work from a desktop app rather than a browser tab. It requires macOS 14 or later.

Astro's pricing, $9/month or $108/year for a single Mac license, sits close enough to ASOGrade's $14.99/month ($99/year) that price isn't the deciding factor between them. Platform and feature scope are.

What this approach does well

A single Astro license includes unlimited keyword tracking, daily rank tracking with historical graphs, competitor keyword extraction, and popularity/difficulty scoring built on Apple Search Ads data, the same underlying data source ASOGrade uses. DeepL-powered translation is built in for localizing metadata.

Astro covers 60+ App Store countries. For an app targeting its top markets, that's likely enough coverage without needing all 109 storefronts.

Rank tracking is a real feature ASOGrade doesn't have: Astro shows how your app's position for a keyword moves over time, not just a point-in-time difficulty score.

Where it falls short

Astro requires a Mac and a local install. If you work across Windows, Linux, or want to check a keyword list from a phone or a shared team machine, a native macOS-only app is a real constraint ASOGrade doesn't have.

60+ storefronts is meaningfully fewer than ASOGrade's 109, which matters specifically for the long tail of smaller or emerging markets where difficulty tends to be lowest.

A single Mac license is scoped to one machine; sharing research across a team means either sharing one login on one computer or buying more licenses, whereas ASOGrade runs in any browser on any device tied to one account.

Where ASOGrade fits

If you're on a Mac, want rank tracking, and 60+ storefronts covers your target markets, Astro is a legitimate, similarly-priced alternative built specifically for indie iOS developers.

If you work across multiple operating systems, want the full 109-storefront range including smaller emerging markets, or want to check keywords from any device without installing anything, ASOGrade fits that instead.

Neither tool is meaningfully cheaper than the other at this point; the honest choice is platform (installed Mac app versus browser tool) and whether you need rank tracking, which only Astro of the two provides.

Frequently asked questions

Is Astro cheaper than ASOGrade?
Barely, and not consistently. Astro is $9/month or $108/year; ASOGrade is $14.99/month or $99/year. On the annual plan ASOGrade is actually $9 cheaper. Price isn't the real difference between them.
Does ASOGrade do rank tracking like Astro?
No. ASOGrade scores keyword popularity and difficulty for research purposes; it doesn't track your app's ranking position for those keywords over time. If daily rank tracking is what you need, Astro has it built in.
Can I use Astro if I don't have a Mac?
No. Astro requires macOS 14 or later, distributed as a native app. ASOGrade runs in any modern browser on any operating system, which is the main practical difference if you're not on a Mac.

Other comparisons

Try the research pass on its own

Paste 100 keyword ideas and read popularity, difficulty, and competing app count across 109 storefronts — in seconds.

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