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ASOGrade vs. MobileAction

A tiered ASO and ad-intelligence suite versus a flat-priced research tool

You're already paying for a tool.

Then you know the numbers matter. This is the research half on its own, without the tracking and campaign tooling you may not be using.

MobileAction sells ASO Intelligence (keyword research, rank tracking, competitor analysis) as one product, Apple Ads campaign management (CMP) as a second, and Ad Intelligence (creative and network data) as a third. Each has its own pricing, so the number you land on depends on which you need.

For keyword research specifically, MobileAction's ASO Intelligence tiers are the relevant comparison. Its CMP tool has a free tier for accounts under $10,000/month in Apple Ads spend, which is worth knowing if you're already running Search Ads campaigns and just need a keyword-scoring layer alongside them.

What this approach does well

ASO Intelligence starts at Lite ($15/month: 100 keywords, 5 apps, 3 competitors, 3 months of history, 1 seat) and moves to Basic ($69/month, their most popular tier: 500 keywords, 8 apps, 10 competitors, 6 months of history, adds competitor keyword insights and metadata analysis), then Pro ($239/month: 1,500 keywords, 10 apps, 15 competitors, 3 seats, organic downloads per keyword and keyword trends). Enterprise adds unlimited competitors and seats at custom pricing.

The Lite tier at $15/month is close to ASOGrade's price and covers a reasonable starting keyword volume, with rank tracking and multi-app support ASOGrade doesn't do.

Bundling CMP and Ad Intelligence as separate paid products means a team using all three functions gets a coordinated view of paid and organic performance in one vendor relationship, which some workflows value.

Where it falls short

The 100-keyword cap on Lite and 500 on Basic apply across all your tracked apps combined, not per app, so a studio running keyword research across several apps hits those ceilings faster than a single-app developer would.

Getting the ad-intelligence view means paying for a separate product on top of ASO Intelligence, which adds up if the only thing you actually use is keyword popularity and difficulty.

Historical tracking and multi-app dashboards are built for ongoing monitoring; if your workflow is a research pass before each metadata update rather than daily tracking, you're paying partly for a cadence you don't use.

Where ASOGrade fits

ASOGrade's $14.99/month (or $8.25/month on the yearly plan) includes all 109 storefronts and up to 100 keywords per batch with no seat, app, or competitor cap, which is a different tradeoff than MobileAction's per-tier caps: one flat price instead of a ladder to climb as your keyword count grows.

If you're not running Apple Ads campaigns and don't need CMP or Ad Intelligence, MobileAction's ASO Intelligence alone is the fair comparison, and its Lite tier is close in price to ASOGrade's yearly rate with rank tracking as its main addition.

For research-only workflows across multiple apps or storefronts, checking whether MobileAction's per-tier keyword caps or ASOGrade's flat, uncapped-per-batch pricing costs less depends on how many keywords you actually score in a typical month.

Frequently asked questions

Does MobileAction's Lite tier compete with ASOGrade on price?
Closely. At $15/month, Lite is within a dollar of ASOGrade's monthly rate and includes rank tracking ASOGrade doesn't. The tradeoff is a 100-keyword cap across all your apps combined, versus ASOGrade's 100 keywords per batch with no total cap.
Do I need MobileAction's CMP if I use ASOGrade?
Only if you're running Apple Search Ads campaigns and want campaign management tooling. ASOGrade doesn't manage ad campaigns; it scores keywords for organic metadata decisions, which is a different job than bidding and budget management.
Which is better for a studio with several apps?
Depends on your keyword volume. MobileAction's tiers cap total tracked keywords across all apps, so a studio can hit that ceiling and need to upgrade. ASOGrade's flat pricing has no per-app or total-keyword ceiling, only the 100-per-batch limit on any single research pass.

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