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ASOGrade vs. Appfigures

An app analytics platform with ASO features versus a keyword-research-first tool

You're already paying for a tool.

Then you know the numbers matter. This is the research half on its own, without the tracking and campaign tooling you may not be using.

Appfigures started as an app analytics platform (downloads, revenue, subscriptions, ad spend across your own apps) and has added ASO features across its pricing tiers over time. Keyword research is one part of what it does rather than the whole product.

That shapes the comparison: if you want analytics and ASO in one dashboard, Appfigures does both. If keyword research is the specific job, you're choosing how much analytics tooling you want to pay for to get it.

What this approach does well

Connect ($9.99/month, $7.99/month billed annually) is the entry tier: 5 apps, 25 tracked keywords, and analytics focused on downloads, revenue, subscriptions, and ad spend rather than deep ASO. Monitor ($44.99/month, $35.99/month annually) is the first tier with real ASO capability: 100 keywords, daily rank updates, and keyword popularity scores. Optimize ($149.99/month) adds a premium competitor and hourly rank updates; Boost ($599.99/month) and Amplify ($1,399.99/month) scale further into multiple competitors, Apple Ads Intelligence, and market trend reports.

For a team that wants download and revenue tracking alongside ASO in a single account, that consolidation has real value: one login instead of two separate tools with two separate data exports to reconcile.

Where it falls short

The entry-level Connect tier isn't really an ASO plan: 25 keywords and no daily rank updates make it thin for research. The tier that actually does keyword popularity scoring and daily updates, Monitor, starts at $44.99/month, three times ASOGrade's monthly rate.

Most of Appfigures' tier structure is priced around analytics depth (more apps, more competitors, ad spend intelligence) rather than keyword-research depth specifically, so a lot of the cost increase up the ladder isn't buying more keyword capability.

If download and revenue analytics aren't something you need from a third-party tool (App Store Connect already gives you your own numbers), you're paying for a chunk of Appfigures that isn't doing anything for your keyword strategy.

Where ASOGrade fits

If keyword research is the actual task, ASOGrade's $14.99/month sits between Appfigures' Connect (too thin for real ASO) and Monitor (three times the price, bundled with analytics you may already get from App Store Connect).

ASOGrade doesn't do download, revenue, or subscription analytics at all. If you need that alongside ASO in one tool, Appfigures' bundle is the more complete answer.

For a developer or small studio that already reads its own numbers in App Store Connect and just wants the keyword-scoring step done well and cheaply, ASOGrade covers that without paying for the analytics half of Appfigures' pricing.

Frequently asked questions

Is Appfigures' cheapest plan good for keyword research?
Not really. Connect at $9.99/month tracks only 25 keywords and skips daily rank updates and popularity scores. Appfigures' first real ASO tier is Monitor at $44.99/month.
Why is Appfigures more expensive than ASOGrade for keyword research?
Because you're paying for its analytics platform (downloads, revenue, subscriptions, ad spend tracking) alongside the ASO features, not for keyword research alone. If you don't need that analytics layer, you're paying for capability you won't use.
Should I use both Appfigures and ASOGrade?
If you already rely on Appfigures for revenue and subscription analytics and just want a faster, cheaper keyword-scoring pass before metadata updates, running ASOGrade alongside it for that one step is reasonable.

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