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Storefront Localization Playbook

Localize App Store Keywords: United States to Taiwan

Playbook for expanding App Store keywords from United States to Taiwan. Covers secondary indexing rules, script expansion (0.45x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from United States to Taiwan shifts your primary keyword language from English to Chinese (Traditional). Text length contracts by ~55%.

  • •Origin Market: United States (US)
  • •Destination Market: Taiwan (TW)
  • •Script Expansion Factor: 0.45x
  • •Secondary Indexing: Taiwan indexes Traditional Chinese (Taiwan) and English (US).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary Chinese (Traditional) high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in Chinese (Traditional) within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in Chinese (Traditional) without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Taiwan.
  • ✓Account for script expansion: Contracts by ~55% when translating from English to Chinese (Traditional).
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Taiwan storefront.
  • ✓Audit top-ranking local competitor subtitles in Taiwan before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in United States into Taiwan, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Taiwan indexes Traditional Chinese (Taiwan) and English (US).

Script expansion factor is 0.45x (Contracts by ~55%). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Taiwan

Use Traditional Chinese characters; Simplified Chinese will cause immediate user friction in Taiwan.

Frequently Asked Questions

Does Apple automatically translate my keywords from United States for Taiwan?
No. Apple does not translate metadata across languages. If you do not provide dedicated Chinese (Traditional) metadata, users searching in Taiwan will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in Taiwan?
Use ASOGrade's Taiwan storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Taiwan.

Other Localization Playbooks

Score keywords for Taiwan

Analyze Apple Search Ads demand and difficulty for Taiwan directly in your browser.

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