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Storefront Localization Playbook

Localize App Store Keywords: United States to France

Playbook for expanding App Store keywords from United States to France. Covers secondary indexing rules, script expansion (1.25x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from United States to France shifts your primary keyword language from English to French. Text length expands by ~25%.

  • •Origin Market: United States (US)
  • •Destination Market: France (FR)
  • •Script Expansion Factor: 1.25x
  • •Secondary Indexing: France indexes French and English (UK).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary French high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in French within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in French without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for France.
  • ✓Account for script expansion: Expands by ~25% when translating from English to French.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the France storefront.
  • ✓Audit top-ranking local competitor subtitles in France before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in United States into France, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

France indexes French and English (UK).

Script expansion factor is 1.25x (Expands by ~25%). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in France

French text expands ~25% compared to English. Keep titles concise to fit within 30 characters.

Frequently Asked Questions

Does Apple automatically translate my keywords from United States for France?
No. Apple does not translate metadata across languages. If you do not provide dedicated French metadata, users searching in France will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in France?
Use ASOGrade's France storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in France.

Other Localization Playbooks

Score keywords for France

Analyze Apple Search Ads demand and difficulty for France directly in your browser.

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