ASOGrade
Storefront Localization Playbook

Localize App Store Keywords: United States to Australia

Playbook for expanding App Store keywords from United States to Australia. Covers secondary indexing rules, script expansion (1x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from United States to Australia shifts your primary keyword language from English to English. Text length maintains similar character length.

  • •Origin Market: United States (US)
  • •Destination Market: Australia (AU)
  • •Script Expansion Factor: 1x
  • •Secondary Indexing: Australia indexes English (Australia) and English (UK).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary English high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in English within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in English without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Australia.
  • ✓Account for script expansion: Maintains similar character length when translating from English to English.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Australia storefront.
  • ✓Audit top-ranking local competitor subtitles in Australia before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in United States into Australia, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Australia indexes English (Australia) and English (UK).

Script expansion factor is 1x (Maintains similar character length). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Australia

Australian search terms have high overlap with the US, but keyword difficulty averages 15 points lower.

Frequently Asked Questions

Does Apple automatically translate my keywords from United States for Australia?
No. Apple does not translate metadata across languages. If you do not provide dedicated English metadata, users searching in Australia will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in Australia?
Use ASOGrade's Australia storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Australia.

Other Localization Playbooks

Score keywords for Australia

Analyze Apple Search Ads demand and difficulty for Australia directly in your browser.

Get started