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Storefront Localization Playbook

Localize App Store Keywords: United States to Turkey

Playbook for expanding App Store keywords from United States to Turkey. Covers secondary indexing rules, script expansion (1.15x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from United States to Turkey shifts your primary keyword language from English to Turkish. Text length expands by ~15%.

  • •Origin Market: United States (US)
  • •Destination Market: Turkey (TR)
  • •Script Expansion Factor: 1.15x
  • •Secondary Indexing: Turkey indexes Turkish and English (UK).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary Turkish high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in Turkish within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in Turkish without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Turkey.
  • ✓Account for script expansion: Expands by ~15% when translating from English to Turkish.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Turkey storefront.
  • ✓Audit top-ranking local competitor subtitles in Turkey before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in United States into Turkey, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Turkey indexes Turkish and English (UK).

Script expansion factor is 1.15x (Expands by ~15%). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Turkey

Turkish special characters (ç, ğ, ı, ö, ş, ü) should be respected; Apple normalizes some but exact matches win.

Frequently Asked Questions

Does Apple automatically translate my keywords from United States for Turkey?
No. Apple does not translate metadata across languages. If you do not provide dedicated Turkish metadata, users searching in Turkey will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in Turkey?
Use ASOGrade's Turkey storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Turkey.

Other Localization Playbooks

Score keywords for Turkey

Analyze Apple Search Ads demand and difficulty for Turkey directly in your browser.

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