ASOGrade
Storefront Localization Playbook

Localize App Store Keywords: United States to Singapore

Playbook for expanding App Store keywords from United States to Singapore. Covers secondary indexing rules, script expansion (1x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from United States to Singapore shifts your primary keyword language from English to English. Text length maintains similar character length.

  • •Origin Market: United States (US)
  • •Destination Market: Singapore (SG)
  • •Script Expansion Factor: 1x
  • •Secondary Indexing: Singapore indexes English (UK), Simplified Chinese, and Malay.

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary English high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in English within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in English without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Singapore.
  • ✓Account for script expansion: Maintains similar character length when translating from English to English.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Singapore storefront.
  • ✓Audit top-ranking local competitor subtitles in Singapore before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in United States into Singapore, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Singapore indexes English (UK), Simplified Chinese, and Malay.

Script expansion factor is 1x (Maintains similar character length). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Singapore

English is the primary business language; Chinese is a strong secondary search channel.

Frequently Asked Questions

Does Apple automatically translate my keywords from United States for Singapore?
No. Apple does not translate metadata across languages. If you do not provide dedicated English metadata, users searching in Singapore will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in Singapore?
Use ASOGrade's Singapore storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Singapore.

Other Localization Playbooks

Score keywords for Singapore

Analyze Apple Search Ads demand and difficulty for Singapore directly in your browser.

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