ASOGrade
Storefront Localization Playbook

Localize App Store Keywords: United States to Poland

Playbook for expanding App Store keywords from United States to Poland. Covers secondary indexing rules, script expansion (1.25x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from United States to Poland shifts your primary keyword language from English to Polish. Text length expands by ~25%.

  • •Origin Market: United States (US)
  • •Destination Market: Poland (PL)
  • •Script Expansion Factor: 1.25x
  • •Secondary Indexing: Poland indexes Polish and English (UK).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary Polish high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in Polish within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in Polish without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Poland.
  • ✓Account for script expansion: Expands by ~25% when translating from English to Polish.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Poland storefront.
  • ✓Audit top-ranking local competitor subtitles in Poland before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in United States into Poland, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Poland indexes Polish and English (UK).

Script expansion factor is 1.25x (Expands by ~25%). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Poland

Polish inflections create many grammatical word endings. Pick uninflected root forms for the keyword field.

Frequently Asked Questions

Does Apple automatically translate my keywords from United States for Poland?
No. Apple does not translate metadata across languages. If you do not provide dedicated Polish metadata, users searching in Poland will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in Poland?
Use ASOGrade's Poland storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Poland.

Other Localization Playbooks

Score keywords for Poland

Analyze Apple Search Ads demand and difficulty for Poland directly in your browser.

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