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Storefront Localization Playbook

Localize App Store Keywords: United States to Mexico

Playbook for expanding App Store keywords from United States to Mexico. Covers secondary indexing rules, script expansion (1.2x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from United States to Mexico shifts your primary keyword language from English to Spanish. Text length expands by ~20%.

  • •Origin Market: United States (US)
  • •Destination Market: Mexico (MX)
  • •Script Expansion Factor: 1.2x
  • •Secondary Indexing: Mexico indexes Spanish (Mexico). Crucially, Spanish (Mexico) ALSO indexes in the US App Store!

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary Spanish high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in Spanish within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in Spanish without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Mexico.
  • ✓Account for script expansion: Expands by ~20% when translating from English to Spanish.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Mexico storefront.
  • ✓Audit top-ranking local competitor subtitles in Mexico before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in United States into Mexico, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Mexico indexes Spanish (Mexico). Crucially, Spanish (Mexico) ALSO indexes in the US App Store!

Script expansion factor is 1.2x (Expands by ~20%). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Mexico

You can pack Spanish (Mexico) with English keywords to gain double the keyword capacity in the US.

Frequently Asked Questions

Does Apple automatically translate my keywords from United States for Mexico?
No. Apple does not translate metadata across languages. If you do not provide dedicated Spanish metadata, users searching in Mexico will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in Mexico?
Use ASOGrade's Mexico storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Mexico.

Other Localization Playbooks

Score keywords for Mexico

Analyze Apple Search Ads demand and difficulty for Mexico directly in your browser.

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