ASOGrade
Storefront Localization Playbook

Localize App Store Keywords: United States to Italy

Playbook for expanding App Store keywords from United States to Italy. Covers secondary indexing rules, script expansion (1.2x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from United States to Italy shifts your primary keyword language from English to Italian. Text length expands by ~20%.

  • •Origin Market: United States (US)
  • •Destination Market: Italy (IT)
  • •Script Expansion Factor: 1.2x
  • •Secondary Indexing: Italy indexes Italian and English (UK).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary Italian high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in Italian within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in Italian without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Italy.
  • ✓Account for script expansion: Expands by ~20% when translating from English to Italian.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Italy storefront.
  • ✓Audit top-ranking local competitor subtitles in Italy before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in United States into Italy, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Italy indexes Italian and English (UK).

Script expansion factor is 1.2x (Expands by ~20%). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Italy

Italian nouns with articles (e.g. 'il', 'la') should have the article stripped in the keyword field.

Frequently Asked Questions

Does Apple automatically translate my keywords from United States for Italy?
No. Apple does not translate metadata across languages. If you do not provide dedicated Italian metadata, users searching in Italy will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in Italy?
Use ASOGrade's Italy storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Italy.

Other Localization Playbooks

Score keywords for Italy

Analyze Apple Search Ads demand and difficulty for Italy directly in your browser.

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