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Storefront Localization Playbook

Localize App Store Keywords: United States to Switzerland

Playbook for expanding App Store keywords from United States to Switzerland. Covers secondary indexing rules, script expansion (1.25x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from United States to Switzerland shifts your primary keyword language from English to German. Text length expands by ~25%.

  • •Origin Market: United States (US)
  • •Destination Market: Switzerland (CH)
  • •Script Expansion Factor: 1.25x
  • •Secondary Indexing: Switzerland indexes German, French, Italian, and English (UK).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary German high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in German within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in German without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Switzerland.
  • ✓Account for script expansion: Expands by ~25% when translating from English to German.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Switzerland storefront.
  • ✓Audit top-ranking local competitor subtitles in Switzerland before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in United States into Switzerland, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Switzerland indexes German, French, Italian, and English (UK).

Script expansion factor is 1.25x (Expands by ~25%). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Switzerland

Swiss users search across three national languages. German and French covers 90% of searches.

Frequently Asked Questions

Does Apple automatically translate my keywords from United States for Switzerland?
No. Apple does not translate metadata across languages. If you do not provide dedicated German metadata, users searching in Switzerland will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in Switzerland?
Use ASOGrade's Switzerland storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Switzerland.

Other Localization Playbooks

Score keywords for Switzerland

Analyze Apple Search Ads demand and difficulty for Switzerland directly in your browser.

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