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Storefront Localization Playbook

Localize App Store Keywords: United States to Brazil

Playbook for expanding App Store keywords from United States to Brazil. Covers secondary indexing rules, script expansion (1.2x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from United States to Brazil shifts your primary keyword language from English to Portuguese. Text length expands by ~20%.

  • •Origin Market: United States (US)
  • •Destination Market: Brazil (BR)
  • •Script Expansion Factor: 1.2x
  • •Secondary Indexing: Brazil indexes Portuguese (Brazil). Portuguese (Portugal) is indexed separately.

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary Portuguese high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in Portuguese within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in Portuguese without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Brazil.
  • ✓Account for script expansion: Expands by ~20% when translating from English to Portuguese.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Brazil storefront.
  • ✓Audit top-ranking local competitor subtitles in Brazil before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in United States into Brazil, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Brazil indexes Portuguese (Brazil). Portuguese (Portugal) is indexed separately.

Script expansion factor is 1.2x (Expands by ~20%). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Brazil

Brazilian search vocabulary differs significantly from European Portuguese. Use Brazilian colloquial terms.

Frequently Asked Questions

Does Apple automatically translate my keywords from United States for Brazil?
No. Apple does not translate metadata across languages. If you do not provide dedicated Portuguese metadata, users searching in Brazil will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in Brazil?
Use ASOGrade's Brazil storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Brazil.

Other Localization Playbooks

Score keywords for Brazil

Analyze Apple Search Ads demand and difficulty for Brazil directly in your browser.

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