ASOGrade
Storefront Localization Playbook

Localize App Store Keywords: United States to Belgium

Playbook for expanding App Store keywords from United States to Belgium. Covers secondary indexing rules, script expansion (1.2x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from United States to Belgium shifts your primary keyword language from English to Dutch. Text length expands by ~20%.

  • •Origin Market: United States (US)
  • •Destination Market: Belgium (BE)
  • •Script Expansion Factor: 1.2x
  • •Secondary Indexing: Belgium indexes French, Dutch, and English (UK).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary Dutch high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in Dutch within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in Dutch without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Belgium.
  • ✓Account for script expansion: Expands by ~20% when translating from English to Dutch.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Belgium storefront.
  • ✓Audit top-ranking local competitor subtitles in Belgium before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in United States into Belgium, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Belgium indexes French, Dutch, and English (UK).

Script expansion factor is 1.2x (Expands by ~20%). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Belgium

Flemish (Dutch) and French represent two distinct halves of the Belgian market.

Frequently Asked Questions

Does Apple automatically translate my keywords from United States for Belgium?
No. Apple does not translate metadata across languages. If you do not provide dedicated Dutch metadata, users searching in Belgium will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in Belgium?
Use ASOGrade's Belgium storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Belgium.

Other Localization Playbooks

Score keywords for Belgium

Analyze Apple Search Ads demand and difficulty for Belgium directly in your browser.

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