Comparison & Alternative

Best SplitMetrics Alternative for App Store Keyword Research

Why mobile developers switch from SplitMetrics to ASOGrade for faster, lower-cost App Store keyword scoring.

Quick Verdict & Key Takeaways

If you need top-grossing consumer apps optimizing icon, screenshot, and video conversion rates through simulated traffic tests., SplitMetrics is a comprehensive choice. If you want fast, focused keyword demand and difficulty scoring across 109 storefronts at 10% of the cost, ASOGrade is the ideal alternative.

Best for alternative

Top-grossing consumer apps optimizing icon, screenshot, and video conversion rates through simulated traffic tests.

Best for ASOGrade

Indie developers and studios who want fast, unmetered keyword research across 109 markets without complex dashboards.

Comparison at a Glance

Feature / CapabilityASOGradeSplitMetrics
Core Use CaseKeyword research & difficulty analysisVisual asset A/B testing & paid ads
Self-Service SignupInstant self-service checkoutSales representative required
Price AccessibilityAccessible to bootstrapped indiesEnterprise tier only
A/B Testing EmulationFocus on organic metadata & keywordsHigh-volume traffic testing

Why Developers Look for an Alternative to SplitMetrics

SplitMetrics has built a recognizable name in the mobile app ecosystem. However, for many indie developers, bootstrapped founders, and agile product teams, Extreme price point and reliance on external paid traffic experiments make it completely unsuitable for standard keyword research.

Common frustrations include enterprise-only pricing with no self-serve starter plans, not designed for fast keyword discovery or metadata packing, requires substantial external ad spend to fuel a/b tests. As a result, developers find themselves paying for dozens of enterprise features they never touch simply to check keyword popularity and difficulty.

How ASOGrade Solves This as a Modern Alternative

ASOGrade was built specifically to strip away enterprise reporting bloat and deliver the core data you actually need before writing your metadata: Apple Search Ads popularity (0–100), ranking difficulty, and competing app counts across 109 App Store storefronts.

Instead of navigating complex multi-tab projects, you open ASOGrade in any browser, paste up to 100 keyword candidates, and instantly receive calibrated scores. At $14.99/month or $99/year, it provides institutional-grade demand intelligence at an indie-friendly price.

Feature & Workflow Comparison: SplitMetrics vs. ASOGrade

While SplitMetrics relies on Simulated App Store landing pages & ad redirect tracking, ASOGrade connects directly to verified Apple Search Ads demand signals and evaluates the actual top-ranking apps in each specific storefront.

This ensures your metadata decisions are grounded in real search volume rather than algorithmic guesswork.

Frequently Asked Questions

Does ASOGrade replace SplitMetrics for A/B testing?
No. ASOGrade is a keyword research and difficulty scoring tool. For native A/B testing, Apple now offers built-in Product Page Optimization (PPO) in App Store Connect for free.
How do I optimize keywords before running A/B tests?
Use ASOGrade to pinpoint winnable, high-popularity keywords to include in your title and subtitle, then use Apple's native PPO to test screenshots and icons.

More ASO Tool Comparisons

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