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Storefront Localization Playbook

Localize App Store Keywords: Japan to Taiwan

Playbook for expanding App Store keywords from Japan to Taiwan. Covers secondary indexing rules, script expansion (1.1x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from Japan to Taiwan shifts your primary keyword language from Japanese to Chinese (Traditional). Text length maintains similar character length.

  • •Origin Market: Japan (JP)
  • •Destination Market: Taiwan (TW)
  • •Script Expansion Factor: 1.1x
  • •Secondary Indexing: Taiwan indexes Traditional Chinese.

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary Chinese (Traditional) high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in Chinese (Traditional) within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in Chinese (Traditional) without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Taiwan.
  • ✓Account for script expansion: Maintains similar character length when translating from Japanese to Chinese (Traditional).
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Taiwan storefront.
  • ✓Audit top-ranking local competitor subtitles in Taiwan before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in Japan into Taiwan, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Taiwan indexes Traditional Chinese.

Script expansion factor is 1.1x (Maintains similar character length). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Taiwan

Kanji and Hanzi share characters, but grammar and phrasing differ significantly.

Frequently Asked Questions

Does Apple automatically translate my keywords from Japan for Taiwan?
No. Apple does not translate metadata across languages. If you do not provide dedicated Chinese (Traditional) metadata, users searching in Taiwan will only find you if they type in Japanese or if secondary indexing applies.
How do I verify search volume in Taiwan?
Use ASOGrade's Taiwan storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Taiwan.

Other Localization Playbooks

Score keywords for Taiwan

Analyze Apple Search Ads demand and difficulty for Taiwan directly in your browser.

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