ASOGrade
Storefront Localization Playbook

Localize App Store Keywords: France to Italy

Playbook for expanding App Store keywords from France to Italy. Covers secondary indexing rules, script expansion (0.95x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from France to Italy shifts your primary keyword language from French to Italian. Text length maintains similar character length.

  • •Origin Market: France (FR)
  • •Destination Market: Italy (IT)
  • •Script Expansion Factor: 0.95x
  • •Secondary Indexing: Italy indexes Italian and English (UK).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary Italian high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in Italian within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in Italian without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Italy.
  • ✓Account for script expansion: Maintains similar character length when translating from French to Italian.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Italy storefront.
  • ✓Audit top-ranking local competitor subtitles in Italy before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in France into Italy, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Italy indexes Italian and English (UK).

Script expansion factor is 0.95x (Maintains similar character length). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Italy

Similar search intent patterns, with lower keyword difficulty in Italy.

Frequently Asked Questions

Does Apple automatically translate my keywords from France for Italy?
No. Apple does not translate metadata across languages. If you do not provide dedicated Italian metadata, users searching in Italy will only find you if they type in French or if secondary indexing applies.
How do I verify search volume in Italy?
Use ASOGrade's Italy storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Italy.

Other Localization Playbooks

Score keywords for Italy

Analyze Apple Search Ads demand and difficulty for Italy directly in your browser.

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