App Store Connect Analytics
App Store Connect Analytics is Apple's own native reporting on impressions, product page views, conversion, and retention for your app, distinct from and complementary to third-party ASO tools.
Apple's native analytics reports what already happened to your live app: which search terms led to impressions and installs, how conversion varies by source, and how users retain after install. This is ground-truth performance data for the keyword set you're currently running.
Third-party keyword research tools, including ASOGrade, answer a different question: not what happened, but what could happen if you changed your keywords. They score candidate terms for demand and difficulty before you commit character space to them, which native analytics can't do since it only reports on terms already in your live metadata.
Used together, native analytics tells you which of your current keywords are working, and keyword research tools tell you which untried candidates are worth testing next. Neither replaces the other.
Frequently asked questions
- Can App Store Connect tell me the difficulty of a keyword I don't rank for yet?
- No. Native analytics only reports on search terms already driving impressions to your live app. Evaluating a keyword you haven't targeted yet requires a research tool that reads the current ranking set independent of your own metadata.
Related terms
- ASO Keyword ResearchASO keyword research is the systematic process of identifying, scoring, and selecting the App Store keywords most likely to deliver organic installs given your app's current competitive position.
- App Store Conversion RateApp Store conversion rate is the share of users who see your app's listing in search or browse and go on to install it, and it now carries as much ranking weight as metadata relevance in most categories.
- Organic vs. Paid InstallsOrganic installs come from users who found an app through unpaid search or browse; paid installs come from Apple Search Ads or other ad campaigns — the distinction matters for measuring ASO's real impact separately from ad spend.
Browse the glossary
Put this into practice
Score App Store keywords by popularity and difficulty across 109 storefronts — the numbers behind app store connect analytics.
Start keyword research