ASOGrade
For

Keyword Research for Studios Managing Multiple Apps

Coordinating a portfolio without your own apps competing for the same search term

Good fit if
  • You manage 3 or more apps, especially in overlapping categories, and want one account rather than one subscription per app.
  • You want to check for keyword overlap across your own portfolio before it costs you a ranking, not after.
  • You need consistent popularity/difficulty thresholds across apps so the numbers are comparable.
Not a fit if
  • You need centralized team roles, permissions, or client billing across a large org — that's an enterprise suite's job, not a research tool's.
  • You need automated cross-app alerting when a portfolio keyword's ranking shifts — ASOGrade scores on demand, it doesn't monitor continuously.

The problem a single-app tool doesn't see

Studios with several apps in a similar category run into a failure mode solo developers don't: two of your own apps targeting the same keyword. Apple doesn't rank both of your apps highly for one term just because you own them both — you're splitting your own relevance signal and often losing to a third party doing nothing but sitting in the middle.

This is invisible from inside any single app's dashboard. You have to look at your candidate keyword lists side by side, across every app in the portfolio, to see where you're targeting yourself. Most teams find this by accident, months after two apps have been quietly undercutting each other.

The fix is a shared keyword map across the portfolio, checked before each app's metadata update, not after a ranking drop prompts an investigation.

What a portfolio workflow needs that a single research pass doesn't

Consistent methodology across apps matters more than it does for one app alone. If app A used a difficulty threshold of 40 and app B used 65, you can't compare their keyword sets meaningfully when you go looking for overlap.

Per-market prioritization compounds across a portfolio. Five apps each checked across even four core markets is real volume — batching 100 keywords per pass keeps that from turning into hours of one-at-a-time lookups.

None of this requires per-app licensing. A studio account that scores keywords for however many apps you're actively updating, without a per-domain fee for each one, is what makes the cross-portfolio check worth doing routinely instead of once a year.

How it works for this workflow

  1. Run each app's candidate keyword list through the same storefront and the same popularity/difficulty thresholds, so the numbers are comparable across the portfolio.
  2. Cross-reference the scored lists to spot any keyword two of your own apps are both targeting, and decide which app should hold it.
  3. Paste rival studios' App Store links to see whether the keyword you gave up internally is winnable against them instead.

Frequently asked questions

Does ASOGrade limit how many apps I can research under one account?
No. The subscription is per account, not per app or per domain — unlike suites that charge per app slot or per seat. How many apps you research in a batch is up to you.
How do I actually spot portfolio cannibalization?
Export or note each app's top-scoring candidate keywords and compare the lists across your portfolio. Any keyword appearing as a top target for two of your own apps in the same storefront is worth a deliberate decision about which app keeps it, rather than leaving both to compete by accident.
Should every app in the portfolio use the same difficulty threshold?
Not necessarily — a newer app with fewer ratings should still target lower difficulty than an established one in the same portfolio. The point of a shared methodology is comparability, not identical thresholds.

Other roles

See it with your own keywords

Paste your candidate list and read popularity, difficulty, and competing app count across 109 storefronts.

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