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Storefront Localization Playbook

Localize App Store Keywords: Mexico to Chile

Playbook for expanding App Store keywords from Mexico to Chile. Covers secondary indexing rules, script expansion (1x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from Mexico to Chile shifts your primary keyword language from Spanish to Spanish. Text length maintains similar character length.

  • •Origin Market: Mexico (MX)
  • •Destination Market: Chile (CL)
  • •Script Expansion Factor: 1x
  • •Secondary Indexing: Chile indexes Spanish (Latin America).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary Spanish high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in Spanish within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in Spanish without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Chile.
  • ✓Account for script expansion: Maintains similar character length when translating from Spanish to Spanish.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Chile storefront.
  • ✓Audit top-ranking local competitor subtitles in Chile before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in Mexico into Chile, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Chile indexes Spanish (Latin America).

Script expansion factor is 1x (Maintains similar character length). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Chile

High ARPU in Chile makes it a priority Spanish-language expansion.

Frequently Asked Questions

Does Apple automatically translate my keywords from Mexico for Chile?
No. Apple does not translate metadata across languages. If you do not provide dedicated Spanish metadata, users searching in Chile will only find you if they type in Spanish or if secondary indexing applies.
How do I verify search volume in Chile?
Use ASOGrade's Chile storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Chile.

Other Localization Playbooks

Score keywords for Chile

Analyze Apple Search Ads demand and difficulty for Chile directly in your browser.

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