ASOGrade
Storefront Localization Playbook

Localize App Store Keywords: United Kingdom to United States

Playbook for expanding App Store keywords from United Kingdom to United States. Covers secondary indexing rules, script expansion (1x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from United Kingdom to United States shifts your primary keyword language from English to English. Text length maintains similar character length.

  • •Origin Market: United Kingdom (GB)
  • •Destination Market: United States (US)
  • •Script Expansion Factor: 1x
  • •Secondary Indexing: US indexes English (US) and Spanish (Mexico).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary English high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in English within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in English without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for United States.
  • ✓Account for script expansion: Maintains similar character length when translating from English to English.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the United States storefront.
  • ✓Audit top-ranking local competitor subtitles in United States before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in United Kingdom into United States, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

US indexes English (US) and Spanish (Mexico).

Script expansion factor is 1x (Maintains similar character length). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in United States

Switch British terms ('solicitor', 'holiday') to US equivalents ('lawyer', 'vacation').

Frequently Asked Questions

Does Apple automatically translate my keywords from United Kingdom for United States?
No. Apple does not translate metadata across languages. If you do not provide dedicated English metadata, users searching in United States will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in United States?
Use ASOGrade's United States storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in United States.

Other Localization Playbooks

Score keywords for United States

Analyze Apple Search Ads demand and difficulty for United States directly in your browser.

Get started