ASOGrade
Storefront Localization Playbook

Localize App Store Keywords: Germany to Austria

Playbook for expanding App Store keywords from Germany to Austria. Covers secondary indexing rules, script expansion (1x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from Germany to Austria shifts your primary keyword language from German to German. Text length maintains similar character length.

  • •Origin Market: Germany (DE)
  • •Destination Market: Austria (AT)
  • •Script Expansion Factor: 1x
  • •Secondary Indexing: Austria indexes German.

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary German high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in German within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in German without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Austria.
  • ✓Account for script expansion: Maintains similar character length when translating from German to German.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Austria storefront.
  • ✓Audit top-ranking local competitor subtitles in Austria before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in Germany into Austria, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Austria indexes German.

Script expansion factor is 1x (Maintains similar character length). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Austria

German metadata automatically covers Austria with zero translation needed.

Frequently Asked Questions

Does Apple automatically translate my keywords from Germany for Austria?
No. Apple does not translate metadata across languages. If you do not provide dedicated German metadata, users searching in Austria will only find you if they type in German or if secondary indexing applies.
How do I verify search volume in Austria?
Use ASOGrade's Austria storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Austria.

Other Localization Playbooks

Score keywords for Austria

Analyze Apple Search Ads demand and difficulty for Austria directly in your browser.

Get started