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Storefront Localization Playbook

Localize App Store Keywords: Brazil to Portugal

Playbook for expanding App Store keywords from Brazil to Portugal. Covers secondary indexing rules, script expansion (1x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from Brazil to Portugal shifts your primary keyword language from Portuguese to Portuguese. Text length maintains similar character length.

  • •Origin Market: Brazil (BR)
  • •Destination Market: Portugal (PT)
  • •Script Expansion Factor: 1x
  • •Secondary Indexing: Portugal indexes Portuguese (Portugal).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary Portuguese high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in Portuguese within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in Portuguese without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for Portugal.
  • ✓Account for script expansion: Maintains similar character length when translating from Portuguese to Portuguese.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the Portugal storefront.
  • ✓Audit top-ranking local competitor subtitles in Portugal before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in Brazil into Portugal, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

Portugal indexes Portuguese (Portugal).

Script expansion factor is 1x (Maintains similar character length). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in Portugal

European Portuguese has different vocabulary (e.g. 'ecrã' vs 'tela').

Frequently Asked Questions

Does Apple automatically translate my keywords from Brazil for Portugal?
No. Apple does not translate metadata across languages. If you do not provide dedicated Portuguese metadata, users searching in Portugal will only find you if they type in Portuguese or if secondary indexing applies.
How do I verify search volume in Portugal?
Use ASOGrade's Portugal storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in Portugal.

Other Localization Playbooks

Score keywords for Portugal

Analyze Apple Search Ads demand and difficulty for Portugal directly in your browser.

Get started