ASOGrade
Storefront Localization Playbook

Localize App Store Keywords: Australia to New Zealand

Playbook for expanding App Store keywords from Australia to New Zealand. Covers secondary indexing rules, script expansion (1x), and metadata tips.

Cross-Storefront Blueprint & Indexing Rules

Expanding from Australia to New Zealand shifts your primary keyword language from English to English. Text length maintains similar character length.

  • •Origin Market: Australia (AU)
  • •Destination Market: New Zealand (NZ)
  • •Script Expansion Factor: 1x
  • •Secondary Indexing: New Zealand indexes English (Australia).

Metadata Translation & Character Strategy

Title (30 chars)

Place the primary English high-demand search term in your 30-character App Title.

Subtitle (30 chars)

Reinforce secondary intent and benefits in English within 30 characters.

Keyword Field (100 chars)

Fill the 100-character keyword field with comma-separated, single root words in English without spaces after commas.

Localization Checklist

  • ✓Check Apple's secondary language indexing rules for New Zealand.
  • ✓Account for script expansion: Maintains similar character length when translating from English to English.
  • ✓Verify Apple Search Ads popularity for target keywords directly in the New Zealand storefront.
  • ✓Audit top-ranking local competitor subtitles in New Zealand before finalizing your 100-character field.

Cross-Market Indexing Rules & Script Density

When taking an app successful in Australia into New Zealand, the biggest mistake is direct literal translation. Search intent is cultural, not purely grammatical.

New Zealand indexes English (Australia).

Script expansion factor is 1x (Maintains similar character length). In a 30-character title limit, every character counts.

Common Pitfalls to Avoid in New Zealand

Australia metadata covers New Zealand with near 100% search intent match.

Frequently Asked Questions

Does Apple automatically translate my keywords from Australia for New Zealand?
No. Apple does not translate metadata across languages. If you do not provide dedicated English metadata, users searching in New Zealand will only find you if they type in English or if secondary indexing applies.
How do I verify search volume in New Zealand?
Use ASOGrade's New Zealand storefront selector. It reads Apple Search Ads demand scores calibrated directly to local search behavior in New Zealand.

Other Localization Playbooks

Score keywords for New Zealand

Analyze Apple Search Ads demand and difficulty for New Zealand directly in your browser.

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