Custom Product Page Keyword Matching
Creating dedicated App Store product pages tailored to the visual and functional expectations of specific search queries or Apple Search Ads ad groups.
Custom Product Pages (CPPs) let developers publish up to 35 alternate versions of their App Store product page with unique screenshots, promotional text, and app previews.
By pairing a specific keyword intent (e.g. 'marathon training') with a dedicated CPP showing race prep screenshots rather than generic running features, conversion rates can increase by 20–40%.
While CPPs are primarily used in Apple Search Ads, organic Custom Product Pages can also be used in external marketing links to preserve message match.
Frequently asked questions
- Do Custom Product Pages index for organic search keywords?
- No. The screenshots and text on a CPP do not create new organic keyword indexation. Organic indexation comes exclusively from the default product page metadata.
- How many Custom Product Pages can an app have?
- Apple allows up to 35 active Custom Product Pages per app at any given time in App Store Connect.
Related terms
- Custom Product Pages (CPP)Custom Product Pages let you create up to 35 alternate versions of your App Store listing, each with its own screenshots and preview video, to link from specific marketing campaigns or audiences.
- App Store Conversion RateApp Store conversion rate is the share of users who see your app's listing in search or browse and go on to install it, and it now carries as much ranking weight as metadata relevance in most categories.
- Apple Search AdsApple Search Ads is Apple's paid advertising platform for the App Store, allowing developers to bid on keywords to display their app at the top of search results.
- App Store Optimization (ASO)App Store Optimization is the process of improving an app's visibility in App Store search results and its conversion rate from search impressions to installs.
- Keyword PopularityKeyword popularity is a 0–100 score measuring how often users search for a given term in the App Store, derived from Apple Search Ads demand signals.
- Keyword DifficultyKeyword difficulty is a 0–100 score estimating how hard it is to break into the top-ranking positions for a given App Store keyword, based on the strength of apps currently holding those positions.
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Put this into practice
Score App Store keywords by popularity and difficulty across 109 storefronts — the numbers behind custom product page keyword matching.
Start keyword research