ASO Audit
An ASO audit is a structured review of an app's current metadata, keyword coverage, competitive position, and store presence to identify gaps and improvement opportunities.
A keyword coverage audit checks whether your current name, subtitle, and keyword field terms have real demand and are being used efficiently — no cannibalization, no low-popularity terms taking up space, no high-competition terms where a winnable alternative exists.
A competitive position audit benchmarks your ranking for your current keyword set against key competitors. For each keyword you're targeting, who holds the top spots? What is their difficulty score? Are there terms in their footprint that you aren't targeting?
A metadata quality audit checks the human-facing elements: does the subtitle read naturally while containing the keyword? Is the description conversion-optimized? Are screenshots using search result annotations to show features, not just UI? These affect conversion rate from impression to install.
Frequently asked questions
- How often should I run an ASO audit?
- Quarterly is the minimum for an active app. Before any metadata update, a focused keyword audit is essential. After a major OS release, category changes, or a significant competitor launch, a targeted audit is worth running out of cycle.
Related terms
- ASO Keyword ResearchASO keyword research is the systematic process of identifying, scoring, and selecting the App Store keywords most likely to deliver organic installs given your app's current competitive position.
- Competitor TeardownA competitor teardown in ASO is the process of identifying which keywords a competing app ranks for — revealing their strategy and surfacing terms you may have missed.
- App Store Optimization (ASO)App Store Optimization is the process of improving an app's visibility in App Store search results and its conversion rate from search impressions to installs.
Browse the glossary
Put this into practice
Score App Store keywords by popularity and difficulty across 109 storefronts — the numbers behind aso audit.
Start keyword research